Fairford changes name to Motortronics and expands product range

One year after Motortronics completed its acquisition of the company, UK-based Fairford Electronics is to change its corporate name and branding to Motortronics UK. Under this new brand the company has announced it will be supplying a vastly increased range of motor control products and solutions.

From 1st August 2019, all Fairford branding will be switched to the global Motortronics brand. The Fairford low voltage soft starter ranges, previously marketed as Synergy, Agility and PFE, will become VMX-Synergy, VMX-Agility and VMX-PFE. This brings the European corporate and product branding in-line with the Asian and American markets.

Accompanying this change in branding, Motortronics UK will begin marketing a wide range of products from the globally established Motortronics portfolio. Initially this will include medium voltage soft starters, remote monitoring, transformers and control products.

Motortronics president Jim Mitchell, confirms: “We have planned this name change alongside other major strategy developments to facilitate improved innovation, production and marketing efficiencies throughout our global operations.”

Commenting on the changes, the finance and operations director of Motortronics UK, Kirsten Knowles, shared that this rebranding solidified the commitment of Motortronics Group to the European market.

Motortronics UK, formerly Fairford Electronics, first introduced digital electronic control of electric motors to the world in 1979 and are regarded as global pioneers of soft starter technology. Since then the company has grown into a globally respected soft starter specialist with over 1 million of their soft starters being used around the world.

Motortronics acquired Fairford in May 2018. More information is available on the company website: www.motortronics-uk.co.uk

Comments are closed

Where to Buy

Sales Managers

(Key)

Peter Boyle


(EU)

Giacomo Raggi


Europe, Middle East, Africa & India

Motortronics UK Ltd
Bristow House, Gillard Way, Lee Mill Industrial Estate, Ivybridge, PL21 9GG, UK

T : +44 (0) 1752 894554
E : [email protected]
www.motortronics-uk.co.uk

Asia & Australasia

Motortronics International Korea
#601, 632, Seobusaet-gil, Geumcheon-gu, Seoul

T : +82 (0) 2 867 5808
E : [email protected]
www.motortronics-korea.com

Motortronics International Korea
41, Cheoyongsaneop 4-gil, Cheongnyang-eup, Ulju-gun, Ulsan

T : +82 (0) 52 237 5805
E : [email protected]
www.motortronics-korea.com

The Americas

Motortronics Inc
1600 Sunshine Drive, Clearwater
FL, 33765

T : +1 727 573 1819
E : [email protected]
www.motortronics.com

China

M & P Machinery & Electronics Control
32 Jiaxin Road, Jimo,, Qingdao, 266229

T : +86 53281 725028
E : [email protected]
http://www.mp-cn.com/

Beijing Locensate Energy Saving Technology Co. Ltd (LV - Sales)
411 Guangyi Building B 5#, Guangyi Road, Beijing, 100053

T : +86 10 83 131799
E : [email protected]
www.locensate.com