The health and well-being of our employees, customers and suppliers are of paramount importance to us.

We continue to monitor the latest advice and guidance from the government and are working on measures across our business to minimise any future disruption which we may experience.

The US government has deemed Motortronics an “essential” business due to the industries and customers we serve. We will remain open until otherwise advised and will continue to ensure that we are following the health guidelines to support the health and welfare of our staff worldwide.

We are still open for business and fully operational. Our staff are available via phone, email or video conference facilities in lieu of face to face meetings.

We are continuing to monitor the situation and should anything change a member of our team will be in touch directly.

Fairford changes name to Motortronics and expands product range

One year after Motortronics completed its acquisition of the company, UK-based Fairford Electronics is to change its corporate name and branding to Motortronics UK. Under this new brand the company has announced it will be supplying a vastly increased range of motor control products and solutions.

From 1st August 2019, all Fairford branding will be switched to the global Motortronics brand. The Fairford low voltage soft starter ranges, previously marketed as Synergy, Agility and PFE, will become VMX-Synergy, VMX-Agility and VMX-PFE. This brings the European corporate and product branding in-line with the Asian and American markets.

Accompanying this change in branding, Motortronics UK will begin marketing a wide range of products from the globally established Motortronics portfolio. Initially this will include medium voltage soft starters, remote monitoring, transformers and control products.

Motortronics president Jim Mitchell, confirms: “We have planned this name change alongside other major strategy developments to facilitate improved innovation, production and marketing efficiencies throughout our global operations.”

Commenting on the changes, the finance and operations director of Motortronics UK, Kirsten Knowles, shared that this rebranding solidified the commitment of Motortronics Group to the European market.

Motortronics UK, formerly Fairford Electronics, first introduced digital electronic control of electric motors to the world in 1979 and are regarded as global pioneers of soft starter technology. Since then the company has grown into a globally respected soft starter specialist with over 1 million of their soft starters being used around the world.

Motortronics acquired Fairford in May 2018. More information is available on the company website:

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