About Motortronics

Motortronics is a worldwide-leader specialising in the manufacturing of solid state AC motor controls and motor protection products. Founded in 1982, the company’s headquarters are located in Clearwater, Florida and have additional facilities in the British West Indies, China, South Korea and the UK.

The company has shipped over 2 million solid state starters and controllers to virtually all industries around the world, amassing more real world experience than any other manufacturer in the business. With over 600 employees in multiple facilities and authorised sales & service representatives located around the globe, Motortronics is now one of the largest manufacturers of solid state power controls in the world.

Our Products

Motortronics manufactures one of the broadest ranges of product available on the market today. Low voltage controls range from 200 to 600VAC @ 3 - 2000HP (up to 1500kW) and medium voltage soft starters range from 2300V to 15kV @ 200 - 15000HP (up to 12,000kW). In addition to having a complete line of solid state soft starters, Motortronics also manufactures electronic brakes, motor winding heaters and motor protection relays.

As one of only a few ‘true’ manufacturers of Medium Voltage Solid State Starters in the world, Motortronics’ products can be recognised under name brands of several key players in the electrical industry. Our products are being used as an integral part of packages offered by names like ABB, General Electric, Siemens, Schneider Electric and Toshiba just to name a few. Our strong engineering capabilities, manufacturing excellence and quality control have provided the foundation for the long term and successful relationships we have with all of our customers. Our customers have come to rely on Motortronics for dependable solutions to their motor starting needs.

Fairford Electronics changed its corporate name and branding to Motortronics UK in 2019. The Fairford low voltage soft starter ranges, previously marketed as synergy, agility and PFE, are now called VMX-synergy™, VMX-agility™ and VMX-PFE™. This brings the European corporate and product branding in-line with the Asian and American markets.

The People

Motortronics’ most important assets are people. The company has a highly dedicated and motivated staff of people and every employee strives to give their best for our customers. From a new design need to a customer service situation, our staff is there to help answer and support our customer and give 110 % of our attention to their needs.

With an impressive customer base that includes some of the largest players in the industrial market, we rely on all of our employees to give their best. Open communications are encouraged throughout the organisation and building strong relationship within our company and with our customers has been key to our success.

Motortronics has the capability to design and manufacture bespoke soft starters to your specification
Global pioneers of soft starter technology
Leaders in motor control since 1979
Over 35 years experience in motor control solutions
Our network of partners can provide sales and support across the globe

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Fairford Electronics
is now
Motortronics UK
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